mfour OmniTraffic®
RAG-Ready Data for AI Development
Use mfour OmniTraffic® data with zero preparation. Pay only for what you need, scale your usage as you grow, and focus on building your AI.
Frequently Asked Questions
MFour Studio provides comprehensive consumer behavior data including app usage, web clickstream, location visits, and demographic profiles, all collected with informed consent.
What data does MFour collect?
MFour collects mobile web clickstream, app usage data, in-app actions (including purchases on platforms like Amazon, Walmart, YouTube, etc.), brick-and-mortar location visits with timestamps, and detailed demographic profiles including age, gender, ethnicity, income, and more.
How is the data collected?
All data is collected through MFour's mobile app with double opt-in consent from consumers. Participants are fairly compensated through the Surveys On The Go® program, which has a 92% monthly retention rate.
What is the scale of MFour's data?
MFour has 110,000+ consumers sharing brick-and-mortar data, 90,000+ sharing app and web data, with 50,000+ consumers sharing both. The panel includes 55,000 iOS users and 35,000 Android users.
What demographic information is available?
Demographic data includes age groups, gender (41% male, 59% female), ethnicity (31% Caucasian, 33% Hispanic, 22% African-American, 8% Asian, 6% other), income levels, education, household composition, and more.
How can I access MFour data?
MFour data is available through Alkemi's platform. You can access it via API or through the interactive chat experience. For enterprise needs, contact MFour directly for custom data delivery options.